When it comes to events, the check-in desk is where preparation meets reality. It’s the first touchpoint guests experience on-site — and a moment where any friction can affect the flow of the event. A smooth check-in isn’t just about efficiency; it’s about making sure every attendee feels welcomed and taken care of. Yet, many... Continue Reading →
In the world of event planning, collaboration between different teams is essential. However, when it comes to delicate tasks such as seat assignment, management can become cumbersome and uncertain, especially with traditional tools like spreadsheets or endless email exchanges. Magnetiq revolutionizes this process, enabling seamless integration...
The Fashion Institute of Technology's Future Of Fashion runway show is a New York institution and a rite of passage for up-and-coming designers. Every year the event highlights some of the most exciting new talent, styles, and technologies that will be rocking the industry in the coming months and years. But combining multiple designers in a single event demands severe planning behind the scenes. For Gale Branding - the New York PR agency responsible for the event - Magnetiq was the right choice to ensure 'Future Of Fashion' went off without a hitch.
It all began in 2015.
We were hired by a leading global fashion brand to help them with the presentation of a new collection. In the meetings that followed we realised that this sort of event required complex management across multiple teams and time zones.
The first problem we identified was in organising the seating at a fashion show: the ‘moment of truth’ for any collection launch.
