Magnetiq is rapidly establishing itself as the premier platform for brands that want to launch new collections or products. For that reason, it's no surprise that PR agencies are leveraging it to ensure their most important - and complex - launches are as successful as they deserve.
It all began in 2015.
We were hired by a leading global fashion brand to help them with the presentation of a new collection. In the meetings that followed we realised that this sort of event required complex management across multiple teams and time zones.
The first problem we identified was in organising the seating at a fashion show: the ‘moment of truth’ for any collection launch.