Having a single pitch to buyers or journalists is certainly easier, but are you missing out on the advantages of personalization? Buyers and journalists aren't all interested in the same thing: make sure you hook them with the right message & content. When you're launching a new collection, it's vital that you get the key... Continue Reading →
What are digital showrooms, how are they changing and should you consider offering one? We've all read the headlines: the promise of Digital Showrooms is huge. Present your collection online, take more orders, get more press coverage. But let's start with the basics: there's nothing better than being in front of a buyer or journalist... Continue Reading →
...why you should share that information with your team, and how Magnetiq makes it easy with smart guest management solutions. Hosting The Perfect Event Magnetiq's web and mobile app is used by business across the world to host all sorts of events, from presentations to in-store events or celebratory dinners. From the biggest to the... Continue Reading →
At Magnetiq, we work with some of the most successful brands in the world to harness the power of their teams and create amazing launch events. Today we’re focusing on how we’ve helped fashion brands around the globe enhance collaboration to organize successful runway shows. At Magnetiq we're all about working together to pull off... Continue Reading →
This June, global fashion house Saint Laurent came to us with a challenge. Together we developed a custom solution. Now it’s making Magnetiq stronger. A custom event solution The event was the launch of Saint Laurent’s new concept store Rive Droite in Paris, with a series of screenings of Lux Æterna, a 2019 French drama... Continue Reading →
At Magnetiq we’re constantly working to make your events better. So we’re proud to announce our newest development, a native iOS app compatible with everything from iPhones and iPad Pros, and created from the ground up with one goal: to help you check guests in seamlessly. Download it on the app store Note: only works... Continue Reading →
It all began in 2015.
We were hired by a leading global fashion brand to help them with the presentation of a new collection. In the meetings that followed we realised that this sort of event required complex management across multiple teams and time zones.
The first problem we identified was in organising the seating at a fashion show: the ‘moment of truth’ for any collection launch.