At premium events, assigning seats is only part of the challenge. The real test is ensuring every guest can easily find their assigned place without creating queues, confusion, or additional workload for the event team. An event self-service seat finder allows guests to quickly discover their seating assignment using their smartphone, reducing operational pressure while... Continue Reading →
The Fashion Institute of Technology's Future Of Fashion runway show is a New York institution and a rite of passage for up-and-coming designers. Every year the event highlights some of the most exciting new talent, styles, and technologies that will be rocking the industry in the coming months and years. But combining multiple designers in a single event demands severe planning behind the scenes. For Gale Branding - the New York PR agency responsible for the event - Magnetiq was the right choice to ensure 'Future Of Fashion' went off without a hitch.
It all began in 2015.
We were hired by a leading global fashion brand to help them with the presentation of a new collection. In the meetings that followed we realised that this sort of event required complex management across multiple teams and time zones.
The first problem we identified was in organising the seating at a fashion show: the ‘moment of truth’ for any collection launch.
