The Bologna Children’s Book Fair’s opening event was a mix of 3,000 invitees, 60 years of history, and one incredible evening. Strategic PR agency Laboratorio Delle Idee used Magnetiq to make it happen. Here’s how.
An International Celebration
Since 1963, the Bologna Children’s Book Fair has been the international reference point for children’s publishing. Its global importance brings publishers, authors, and fans worldwide together in Bologna to see the best of the industry, plan for the year ahead, and catch up with old friends.
For the 60th anniversary this year, PR agency Laboratorio Delle Idee had the role of throwing an opening event to live up to this impressive reputation. The prestigious location of Palazzo Re Enzo, in the heart of Bologna, was chosen for the event.
A Demanding Opening Event Requires Powerful Software
The Bologna Children’s Book Fair has developed an important list of international contacts. Still, they were determining which would attend the event and how many accompanying persons each contact would bring.
Previous editions relied on paper and Excel sheets. This made finding people on the lists difficult due to the complex spelling of participants’ names worldwide. Invitations, RSVP collection, and check-in management were particularly challenging.
When you combine the talent and creativity of a world-class strategic PR agency like Laboratorio Delle Idee and the technological innovations of Magnetiq, you can achieve some fantastic results. The future of event management is looking brighter than ever.
Magnetiq: The Game-Changer
Laboratorio Delle Idee teamed up with Magnetiq to streamline the management of the event by:
- Creating a simple branded registration form with all the event information for invited guests to confirm participation and add any ‘plus ones.’
- Generating a real-time list of approximately 3,000 event participants in the backend, complete with up-to-the-second RSVP responses and up-to-date contact information.
- Sending a QR Code / Apple Wallet email campaign to all confirmed participants for easy event access, all within the same Magnetiq software.
- Streamlining the check-in process on the event day with three stewards using the Magnetiq app for iPhone. Stewards could check entries by scanning the QR code or verifying the names on the list if the guest didn’t have their invitations on their phones.
With this simple but powerful change, access to the event was connected, simplified, and led to a drastically better guest experience, not to mention far less stress on the part of the agency and a happier client.
The Result: A Resounding Success
The implementation of Magnetiq made the 60th-anniversary celebration of the Bologna Children’s Book Fair a resounding success. The efficient access management system eliminated previous difficulties, allowing all attendees a smooth and enjoyable experience.
Your creativity x Magnetiq’s technology: the future of Opening Event Management
The 60th Bologna Children’s Book Fair is an example of how embracing technology can revolutionize opening event management, resulting in a more streamlined experience for all participants.
When you combine the talent of a strategic PR agency like Laboratorio Delle Idee and the technological innovations of Magnetiq, you can achieve some fantastic results. The future of event management is looking brighter than ever.
Picture by Paolo Panzera