Having a single pitch to buyers or journalists is certainly easier, but are you missing out on the advantages of personalization?
Buyers and journalists aren’t all interested in the same thing: make sure you hook them with the right message & content.
When you’re launching a new collection, it’s vital that you get the key players hooked on your pitch – from buyers to journalists, your presentation matters. But with limited resources, personalizing the buying experience in a physical showroom can feel like more work than you’ve got time for.
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” – Mary Kay Ash
That’s where a digital showroom offers businesses an edge. In virtual showrooms and online-viewable collections, personalisation isn’t just easy – it’s the new normal.
Success In The ‘New Normal‘
In a digital showroom (like those offered by Magnetiq) the process starts with a customizable website you can present to your buyer or PR contact. It’s completely personalized at every stage, with an imagery-rich homepage, a look book and finally the specific products in your collection.
You start by building out a set of collections – sustainable fabrics, menswear, outerwear and so on – for your first customer, choosing amongst your products and taking advantage of the high resolution photography that Magnetiq allows you to upload.
The beauty of digital collections is that there’s a chance that what works for your first meeting might work, in whole or in part, for your second. But perhaps some of your journalist contacts are only interest in sustainable fashion? Perhaps some of your clients only buy menswear? Just apply some or all of the collections you’ve already created. With this ‘cut and paste’ approach, you personalise the experience as much or as little as you like, while saving valuable time.
Personalization x Time Savings
Magnetiq makes it easy to create new collections from your products to showcase different sides of your new lineup and make the perfect impression. Create as many collections as you like, or just make two or three showstoppers that you use across your buyers and press depending on their general style. It’s up to you, and Magnetiq is powerful enough to make either decision simple to execute and powerful as a sales pitch.